KYD is the master of theater science in acoustics, engineering and calibration, and inventers of the “You-Are-There” Effect™
The problem that prevents an audience from cinematic immersion is attention disruption caused by undesirable lights, sounds or vibrations introduced in the surrounding space. It rudely reminds them of their physical existance and interrupts the imagination of getting swept away into the story.
Even a large Dolby Atmos® system is powerless to create the You-Are-There Effect™ if the cinematic experience is degraded by:
- Speakers whose radiation patterns are poorly matched to the audience layout
- Muddy sounding bass standing waves sloshing between the walls
- Poor management of contrast-robbing light reflections
- Foot-clomps, door slams and other impact noises getting in
- HVAC whooshing noise and aged, oxygen-depleted air
- Inability to reproduce real-world infrasonic content
- Buzzes or rattles at specific frequencies
- Poor speech intelligibility
- An overly dead, claustrophobic anechoic-chamber type sound
At KYD, not only do we engineer exquisite theater interiors, but we guarantee its precision and integrity through scientific testing and plotting on our proprietary YATES™ Scorecard. Our keen engineering suppresses unwanted audible distractions below the threshold of human hearing so they don’t deteriorate your sense of perception of being in the moment.
We eliminate unwanted acoustical distractions to amplify your immersive cinematic journey delivering our famous You-Are-There Effect™
We're keeping Score
We developed a proprietary measurement record tracking called the You-Are-There Effect Scorecard (YATES) based on 8 significant criteria necessary for every theater. Even circular shape of the enclosed area suggests balanced allocation of resources across all factors.
- Test the space
- Plot the points
- Connect the dots
The larger the size of the enclosed area, the greater the probability the audience is experiencing the You-Are-There Effect.
KYD Services Target Scorecards
7 - Black Label
6 - Red X
5 - Red
4 - Essentials
ITS NOT JUST ABOUT INSTALLING THE BEST GEAR
IT’S ABOUT OUR PASSION AND CARE IN ENGINEERING YOUR UNFORGETTABLE YOU-ARE-THERE EXPERIENCES.
For clients who demand full service design, engineering, construction drawings and exhaustive testing. We stay with you every step of the way to ensure your highly customized interior design delivers deeply immersive experiences. Here, we utilize the YATES Scorecard after installation to prove the engineering integrity of the theater.
Few magnificent projects present themselves as candidates for our Black Label Service. At the core of each theater is a unique R&D science project to solve performance-limiting challenge with no known solution. In fact, these projects have resulted in a number of our industry-first inventions.
The key is to engineer out all distractions to enable one’s immersion into other worlds.MORE ABOUT SERVICES
HOW IT WORKS
It's easy to be successful when you work with us. We even offer a measured performance guarantee.
WE MODEL YOUR THEATER IN 3D
Using 3D software and advanced math, we simulate the physics of your theater with algorithms to test and verify the properties of every intended product or fabric BEFORE anything is purchased. This ensures we attain our desired results with no surprises.
WE ISSUE DRAWINGS AND SPECS
We issue dimensioned working drawings for your builder’s use, along with a list of the specified equipment to be purchased by your local subcontractors for your A/V gear, acoustic treatments, seating, and HVAC system elements. Disconnected from the sale, we base our decisions on performance data, not sales commissions.
WE TEST THEN TUNE
During construction, we test the room’s acoustic integrity before and after the walls are closed to verify the room was built as engineered. Lastly, we test and calibrate the sound so every person in the audience is fully enveloped. All this fuss leaves you with a magnificent theater worth bragging about.
We promise to deliver the service level of measurable performance to which we were contracted.
We don’t rely on arm-waving or flowery adjectives to sell performance, we step back and let the data speak for itself. At the end of your project, our testing team measures your theater’s final sound and vibration output from our arsenal of world-standard Brüel & Kjær scientific equipment to plot the results on our proprietary YATES™ Scorecard to prove performance was met or exceeded.
BUILDING A THEATER?
Download our FREE brochure and learn “8 Timely Considerations”
that will significantly impact the outcome of your private theater.
Life is too short to hear the nearby toilet flush during your movie.
Design an immersive private theater of your dreams with KYD.